(Tokyo, Japan) July 21, 2021 – Baker Dillon Group has announced it has created the branding and brand marketing program for J-Oil’s vitamin K2 supplement ingredient.
The agency developed the name menatto, the ingredient logo, tagline, ingredient white paper, white paper marketing campaign and public relations for the Tokyo, Japan-based company.
“We were referred to Baker Dillon Group by Kyowa Hakko,” said Hikaru Asari,
J-Oil Mills executive expert fine materials department. “Baker Dillon was responsible for successfully developing the Kyowa Cognizin, and Setria brands and we felt confident they could be successful for us.”
menatto™ is the original fermented vitamin K2 and has been incorporated into finished products across the globe for more than 20 years. Tokyo, Japan-based J-Oil Mills, Inc. is one of the foremost edible oil producers in Japan. The company’s product line includes hundreds of offerings including oils and fats, processed oils and fats, foodstuffs such as starches and soy sheets, and fine materials, including micronutrients for use in nutritional supplements and functional foods.