DianaFood
Cerebelle™
After creating the new Cerebelle™ brand name, logo and tagline, for DianaFood, BDG created the launch campaign. A pyramid-shaped box was designed, containing Cerebelle ingredient information. The pyramid was delivered to SupplySide West Las Vegas hotel guests and mailed to the prospective customer base to generate brand awareness and attract sales leads. A huge success!
Vivion
VivAssure™
After creating the new Cerebelle™ brand name, logo and tagline, for DianaFood, BDG created the launch campaign. A pyramid-shaped box was designed, containing Cerebelle ingredient information. The pyramid was delivered to SupplySide West Las Vegas hotel guests and mailed to the prospective customer base to generate brand awareness and attract sales leads. A huge success!
Life Extension
The Supplement Pyramid Book
“Let’s develop a book with health and wellness quizzes,” said Michael A. Smith, Director of Education for Life Extension. Under the direction of Sheldon Baker, a ghost-writer was hired, a publisher was secured and Hollywood celebrity Suzanne Somers wrote the forward for The Supplement Pyramid. Over a sixmonth period, Dr. Smith and Life Extension received over two million media impressions from combined television, radio and print publicity. Quizzes were available on the Life Extension website and a 12% increase in product sales were generated as a direct result of the book and quizzes through www.MySupplementPyramid.com.
The book sold out with its first printing and was translated into multiple languages for distribution in other countries where Life Extension products are sold.
Kyowa Hakko USA
Cognizin™
As an unknown company in the U.S., Kyowa Hakko, the Japanese ingredient powerhouse, turned to Baker Dillon Group for help getting recognition in the North American supplement industry. Baker Dillon Group strategy was to brand one of the company’s proprietary citicoline ingredients and thus Cognizin™ was created. A logo, the “For the evolution of your mind™” tagline, memorable print ads such as the “Man with no pants” and “Feed Buck” combined with trade show promotion helped position Kyowa Hakko USA as the leader it has become today and the launch of six additional brands.
Kyowa Hakko USA
Setria™
The follow-up brand to Cognizin™ was Setria™ glutathione. Baker Dillon Group designed the logo, Power to Protect tagline and numerous ads.
Setria, along with Cognizin, have become two of the foremost ingredient brands in the supplement and food and beverage marketplaces.
Fuji Health Science
AstaReal®
A most memorable ad developed to further introduce Fuji Health Science and astaxanthin to the supplement industry. The ad was accompanied by an industry public relations campaign.
Daiwa Health Development
Plasmanex1™
After the successful promotion of PeakImune4™ and BRM4™, Baker Dillon Group developed the Plasmanex1™ brand, tagline and logo, label design and this full-color multi-page product brochure. Plasmanex1™ is one of Daiwa’s premiere selling products in the health professional channel.
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