(Clovis, Calif.) Feb. 1, 2021 – Sheldon Baker, chief executive officer for brand marketing firm Baker Dillon Group will host Open for Business – US Nutraceutical Navigation, a magazine-type interview show featuring nutraceutical industry experts, on NutrifyToday.com. Interviews will be available for viewing as of Feb. 5.
Initial production includes 10 programs covering a wide range of business topics aimed at global companies considering doing business in the US B-to-B nutraceutical arena and B-to-C retail and online categories. Topics include understanding the US ingredient market, working with US ingredient distributors, the economics of brick-and-mortar sales, East vs. West US marketing of supplements, digital marketing, social media, and paid content marketing, FDA online selling guidelines, regulatory issues affecting dietary supplements and case histories that focused on the brand marketing creation of Cognizin™ and introduction of India-based Nutriventia in the US market.
Scheduled expert guests include Lynda Doyle, Avant Nutrition, Ray Wolfson, M8trix Marketing, Rakesh Amin and Rend Al-Mondhiry, Amin Talati Wasserman, Kayla Lake and Fisnik Berisha, Life Extension, P.K. Dave’ Nature’s Formulary, Neil Sullivan, Kyowa Hakko USA, Anand Godbole, Inventia, Nick Lugo, Lugo Nutrition, and Jane Olvera, JP Marketing.
NutrifyToday.com is targeted towards potential commercialization companies who will be able to access information on various aspects of nutraceuticals and innovation. Commercialization companies are companies who are strong in the marketplace and drive business direct to manufacturers, consumers, and healthcare professionals.
The social media platform invites nutra start-ups to work with NutrifyToday to create content that can be promoted worldwide. NutrifyToday.com will open opportunities for American nutraceutical companies, both small to mid-sized to enter other markets through meaningful partnerships rather than simple trade deals.
“We at Nutrify Today believe that the pandemic lockdown has nullified the traditional business models. The future growth of industry will be through shared wealth creation and hence the need for meaningful partnerships,” says Amit Shrivastava, founder and chief catalyst for Nutrify India and NutrifyToday.com creator. “Nutrify Today will connect viewers. Those start-ups as well as small and mid-sized nutraceutical companies will potentially be able to explore global alliances and business opportunities.”
“The pre-launch response has been tremendous,” says Baker. My guests have so much information and knowledge to help nutraceutical companies enter the US market. They are sharing their personal and first-hand experiences.”
For more information contact Sheldon Baker at 559.325.7191 or via email at info@bakerdillon.com.
